The camera company RED(owned by the founder of Oakley sunglasses) announced their new camera called Scarlet. It looks like it will compete with the new Canon EOS C300. RED was one of the 1st camera companies to market the tapeless workflow to hollywood as opposed to the traditional use of 35mm film. RED makes its own lenses, but also allows owners of Canon L series lenses to use them on the Scarlet with an adaptor. The price range will be about the same as the Canon EOS C300.Go to the RED website to find out more information about the Scarlet.