Craig Semetko is a published photographer that travels the world and also teaches workshops at Leica Akademie. Borned and raised outside of Detroit he currently resides in Los Angeles. Most of his work is highly evocative street photography done in rich black & whites.

Mr. Demetko joined with COOPH to produce a quick video explaining your 2017 Photographer’s DIET. DIET is an acronym for Design, Information, Emotion, and Timing. He says if any of these things come together you may yourself a winning image. If all four come together, you can leave a true impact on the viewer.

So check out the video above to see how he explains it and stop by his website to view some of his work.