It should come as no surprise that Instrgam, whose parent company is Facebook, will be rolling out ads into user timelines within the next few months. Have no fear, you will have the ability to hide and report any ads you find annoying or don’t like. Additionally, users will still own the rights to any photos or videos they post.

With a demographic of 18-29 year-old’s I think most Instagram users are familiar and comfortable with online advertising. An actual date to start testing the ads has not been confirmed. However, it’s been confirmed that they will start the testing in the United States market first. We’ll have to wait and see what these new ads will look like and where they’ll show up.