This week Amazon published a press release on their record-breaking holiday season. It’s full of interesting facts and insights about consumer spending this Holiday Season. Oddly enough, instant film was their best seller in the ‘camera’ category.

While film companies have been going out of business this is a really interesting statistic. It shows that film is definitely NOT dead and people still enjoy the nuance of instant cameras. It might be nostalgia or perhaps it’s something more.

Not surprisingly coming in 2nd and 3rd were the GoPro HERO4 and AmazonBasics Head Strap Camera Mount for GoPro.

You can check out the entire press release HERE.