If you’ve ever had to photograph a person under 5 you know very well that keeping them engaged and looking toward the camera can be downright impossible. If you don’t have an assistant you may have found yourself doing a one-handed silly dance while waving a brightly colored stuffed animal in the other. Phoxi Friends has come up with a really cute (and practical) alternative.

It’s a brightly colored, flexible toy that can literally wrap around your lens to keep your youngest clients looking right where you need them to. Right now it’s in the prototype phase and they’re looking for backers to get this product in the hands of child/baby photographer everywhere. It really is a simple but brilliant idea. If you pledge your support you can get yours for just $20. Check out the promo above and if you’re interested you can become an early backer HERE.