Tuesday and Wednesday will be the final days of shooting for the Business Photography Crash Course DVD. The Business Crash Course DVD originally started out as part of the Wedding Photography Crash Course and it just got ridiculously huge, so I had to split it into 2 sets, this is the first, we are hoping for a in the next 1-2 months. I’ve been working on, or planning, or shooting this project for over 2 years now.
I think we have a pretty good coverage of the basics and I am guessing the set will run about 7 hours in length, but I want to make absolutely sure I am not missing anything, especially when it comes to the more minor lessons. I am fearful that there may be some things I know and think are easy and therefore may assume everyone else would know and leave it out.
Are there any lessons you guys would like to see lessons on when it comes to “Business” practices?
Topics:
1. General Workflow
2. Sample Contracts
3. Sample Releases
4. How to price your services
5. Vendors to Use
A. Albums
B. Printers
Great suggestions! Thank you Al!
witch business entity fits best, should you have a tax accountant, marketing strategies, should you have guarantees on services, like what Al said, how to price services is a huge topic.
-Charging for web-sized, watermarked images on disc.
-How many packages should you offer.
-Do you offer Discounts in slow times.
-Should your website only focus on the main type of photography you want to be known for.
-To pay or not to pay… your second shooter.
-Best areas to advertise, local wedding magazines, wedding trade shows, facebook…etc.
-Search Engine Optimization who to go to get me off of page 12.
Vehicle Wraps
-When shooting a wedding out of state how do you price the package and is there any extra contractual info you need to handle.
-How to handle when the pastor refuses to allow flash and it is a must even with f2.8.
-Packaging and Branding for Delivery of Jewel Cases and prints… Do you order custom bags, how important is the presentation of the final product…
-Volunteering ie Wish Upon a Wedding
-How to run your business without a retail location… Do you bring them to your home, meet them at a hotel?
-Logo Designs ie Logosauce.com (have the option of holding a logo contest and choosing from several designers around the world. I think I had 300 logos when I did mine.)
-Actions to invest in… Kubota?
-Address Renting vs buying lenses.
-Dress for success
-Shooting in rain should you have a clause in the contract letting you out of rain weddings.
These were all things I needed to know when I was getting started.