Snap, Inc (formerly Snapchat) had a rough start but has been increasing in popularity in recent years. A lot of businesses and celebrities use it to effectively market themselves and send out blasts to fans and followers. It keeps people engaged and entertained.
They've gotten into the gadget game and are releasing sunglasses that records video and snaps images. They have some cool features but if I'm being honest they look kind of cheap and nerdy. I do like that it has lights that make others aware that you're recording. You're less likely to run into trouble or get the "creep" card pulled on you if you're making your recording well known.
Snapchat says they have 100 Million daily active users. Those are staggering numbers but how many will want to purchase hardware to make their snapping easier.....They'll cost $130 and available in a couple of weeks.
If you want to read a detailed review you can check it out HERE