We've all seen GIF's on the internet. It's basically a still photo with specific elements within the frame repeating motion. They can be used to create impactful images. A photo of a beautiful model comes to life when her hair gently blows in the wind. They're created in post production, typically Photoshop or other editing software. You can either loop still frames or use video. Now there's even apps for your phone that make it really easy to do for nonprofessional purposes.
features 30 great examples of cinemagraphs that I think you will find inspiring. Perhaps you'd like to attempt a cinemagraph of your own. YouTube is flooded with how-to's and it just takes a simple search.