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David vs Goliath
Im becoming a big fan of Malcolm Gladwell's work. "Blink" is by far my favorite, simply because I have been able to apply and use the principle he describes in it called "Thin Slicing". In "Tipping Point" I was introduced to the concept of a "maven". I wasn't a huge fan of "Outliers" or "What the Dog Saw" but I honestly believe I will read just about anything the man writes because he is very insightful.
"David vs Goliath" is an exploration of the concept of how disadvantages are actually advantages. The first half of the book is especially interesting and outlines the circumstances and guidelines of how this concept can be applied.