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Welcome to Michael's blog. Michael Andrew, (aka Michael The Maven) is a freelance producer, photography instructor, tech innovator, and when needed, disaster aid specialist. Disclaimer: Michael is a participant in Bhphoto & Amazon affiliate programs that provides an advertising commission if you purchase through links on this website.


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07.26.13         michael's insights  

The number 1 mistake of starting a new business?


Overestimation of the demand for your product/service and the actual market size.

My rule of thumb is if you calculate that you can thrive off a tenth to a half of a single percent of the number of customers available to you who might be interested in your services, you might have a chance, and that is probably overestimating.

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