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Welcome to Michael's blog. Michael Andrew, (aka Michael The Maven) is a freelance producer, photography instructor, tech innovator, and when needed, disaster aid specialist. Disclaimer: Michael is a participant in Bhphoto & Amazon affiliate programs that provides an advertising commission if you purchase through links on this website.


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02.16.11         photography  

The Photography Package "Undercutting" Technique


Saw this on a friend's Facebook page, and it was getting a TON of interesting feedback. While the screenshot is taken straight from an ad on zingdealz.com, I have decided to conceal the identity of the photographer in their best interest. I have also decided to conceal their work just to focus on the marketing aspects of the ad.

I have some very set opinions on this, and those of you who have attended a workshop or watched the Photography Business Crash Course DVD know where I stand.

.....but what do you guys think?

Good or bad marketing strategy? (There are enough clues in the Ad itself that should give you a pretty solid idea in terms of Math).

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