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Info About Instagram's Analytics Insights For Businesses/Brands Leaked
Instagram is going through a lot of changes lately. It's now being reported that they're ramping up their offerings for business accounts. According to TechCrunch
".....[they] are currently being tested with a small group of users, offer a variety of useful features for those who run a business account on Instagram, including a “Contact” button, access to maps and directions, and the ability to categorize the business by type."
The "contact" button will allow users to email the business directly and get directions to their place of business. Based on other leaked photos the business will be able to track useful information about users such as; top location by country or city, who's looking at your posts and when, and what gender and age they are. All of this information is supposed to help businesses to choose the best time to post their content and who they should be targeting at those times.
It all sounds really great and very interesting but with the rollout of their new feed algorithm to show users "what they want to see" rather than a chronological feed it's possible that less and less users will actually see your content, much like is now the case with Facebook. I guess will have to see what happens in the coming months when the business pages are put into action. We'll keep up posted about anything we learn.
To read more please check out the article on TechCrunch HERE