So read the blurb accompanying this video and my first thought was; COOL! I still think the concept is very cool but I see several problems with their execution. First of all, I don't see any products geared toward women. That's at least half of their market. Also their prices are pretty unreasonable. That being said, some of their designs for clothing and accessories specifically made for photographers are very creative. I think what might happen is that someone will take these ideas, expand upon them, and improve the pricing. Anyway, check it out and comment your thoughts below.